We used the internet mainly for research. We observed how bands of a similar genre (including the artists of our songs) advertsie and interact with their fans, including the use of social networking sites and self webpages. We also researched music videos and artwork from bands, to establish the conventions of the genre in question and adapting it to our own work. We learnt from this that social networking sites are highly popular with bands and fans, as it is a quick and efficient way to communicate with each other, especially considering the amount of teenagers, the next generation of audience, are present on the sites. It is also a effective way to recieve feedback and to establish a general understanding of your fans. We also learnt the conventions shared between bands of a similar genres, and what ones are unique are altered by certain bands.
During our planning and development phases, we used the internet to reference other bands ideas, and see what works well and what would fit with our ideas. This is mostly used to check the song we were using, to see the bands original ideas and how we could twist them to provide a unique take on their work.
The internet was also used to broadcast our work to the world. We used sites such as Facebook, Twitter, Soundcloud and youtube to show all sorts of people our work, in order to spread it around and gain feedback on our work. People could comment on Facebook and youtube about things they liked and things that needed improvement, and what we could do in the future. This is essential for small bands and companies such as our own, as no one will know of our existence, and we won't have the budget to advertise on media products such as billboards and television, whereas the internet is free as long as you can access it
We also used a variety of other media products during our production. One of these includes the editing software we used, Adobe Premier Pro. This program allowed us to upload the footage recorded with ease, and edit every detail of it until it was perfectly tailoured to our ideas. This made some of our ideas possible, as not only did the editing software made complex techniques possible, it also simplified them down to the point that new users could pick it up after a few hours practise. Using this software proved an essential aspect of our development, as it gave us the oppourtinity to test ideas to see if they worked or not, and allowed us to really finalise our work, rather than taking risks and not being able to see it first.
The camera was a digital camera, which allowed us to preview of cameras vision before recording, as well as watch the footage being recorded in action. It also allowed us to review footage after shooting it, to make sure we got the right footage, and that the footage we had was good enough. This helped the progress of our music video increase dramitcally, and proved a great help.
The final piece of software we used in our project was adobe Photoshop CS5. This software allowed us to edit the photos we took for our ancillary task. Using this, we turned our photos from colour to black and white, and made adjustments to the pictures, such as sharpening and blending, particularly around the hair and faces. We were also able to add text to our work, which was helpful for certain pictures of our digipak and our poster.
Without the internet, this blog and even this post would not have been availible. Blogger provided the tools needed to creat this blog, and other sites such as scribd and slideshare allowed us to put presentations on our work. Without blogger, users would not be able to tracj iour development, and we wouldn't be able to pool our ideas together. Blogger creates a great template for feedback as well as development, seeing everything progress into a finished masterpiece. We created text posts, pictures, videos, presentations and much much more, all enhance and released to the world through blogger. It has been proven and invaluable tool, and our work would be of considerably worse quality without it.
We also used sites such as youtube to embed videos onto our work to show the viewers what music videos we're reseraching from.
Media technology played a huge role in our project, and it wouldn't be possible without them.
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